Privacy policy
Privacy Policy
Effective date: September 3, 2026
1. Who Is Responsible for Your Data
www.goldengrip.com (the “Website”) is owned and operated by Golden Grip B.V., Smederijstraat 2, 4814 DB Breda, the Netherlands (Dutch Chamber of Commerce no. 97840572). Golden Grip B.V. is the controller of personal data collected through the Website.
If your order is shipped to the United States, it is sold and fulfilled by our affiliate Golden Grip LLC, 5900 Balcones Drive, STE 100, Austin, TX 78731. Golden Grip LLC is responsible for the personal data it processes to fulfil, invoice and support your order. Golden Grip B.V. and Golden Grip LLC are members of the same corporate group and share personal data with each other as described in Section 4 under an intra-group data sharing agreement.
In this policy, “Golden Grip”, “we” and “us” refer to both entities unless stated otherwise. You can contact either entity about privacy at info@goldengrip.com.
2. What We Collect
- Order and account data: name, shipping and billing address, email address, phone number, order history, and the details of your purchases.
- Payment data: payments are processed by Shopify Payments, PayPal or the other providers shown at checkout. We receive confirmation of payment and the last four digits and type of your card; we never receive or store your full card number.
- Communications: emails, contact-form messages and support conversations you have with us.
- Technical and usage data: IP address, device and browser type, pages viewed, referring site, and interactions with our emails, collected via cookies and similar technologies (see Section 7).
- Marketing preferences: whether you have opted in to email or SMS marketing.
We do not knowingly collect data from children under 16 (EU) or 13 (U.S.). Our products are intended for adults.
3. Why We Use It and On What Legal Basis
| Purpose | Legal basis (GDPR) |
|---|---|
| Processing and delivering your order, handling returns, refunds and warranty claims | Performance of a contract |
| Invoicing, accounting, tax and legal compliance | Legal obligation |
| Customer service and answering your questions | Performance of a contract; legitimate interest |
| Fraud prevention and securing the Website | Legitimate interest |
| Email/SMS marketing about our products and offers | Consent (you can withdraw at any time) |
| Analytics and improving the Website and our products | Consent for non-essential cookies; otherwise legitimate interest |
| Personalised advertising on platforms such as Meta and Google | Consent |
4. Who We Share It With
- Within the Golden Grip group: Golden Grip B.V. and Golden Grip LLC share order and customer data so that the correct entity can fulfil, invoice and support your order and so that our customer-service team, based in the Netherlands, can help all customers.
- Service providers acting on our instructions: Shopify (e-commerce platform and hosting), payment processors (Shopify Payments, PayPal and others shown at checkout), our fulfilment warehouses in the Netherlands, the United States and Asia, carriers, our email and SMS marketing platform, customer-service tools, and accounting and tax software.
- Advertising and analytics partners such as Meta and Google, only where you have consented to marketing cookies or pixels.
- Authorities and professional advisers where required by law, to protect our rights, or in connection with a merger, acquisition or sale of our business.
We do not sell your personal data.
5. International Transfers
Because we operate from the Netherlands and the United States, your data may be transferred between the EU/EEA, the UK and the U.S. Where personal data of EU/EEA or UK residents is transferred to a country without an adequacy decision, we rely on the European Commission’s Standard Contractual Clauses (and the UK Addendum where relevant), the EU–U.S. Data Privacy Framework for certified recipients, or other lawful safeguards.
6. How Long We Keep It
We keep order, invoice and payment records for as long as required by tax and accounting law (7 years in the Netherlands; generally 4–7 years in the U.S.). Customer-service communications are kept for 3 years after the last contact. Marketing data is kept until you withdraw consent or after 3 years of inactivity. Technical logs are kept for up to 12 months. We then delete or anonymise the data.
7. Cookies and Tracking
We use essential cookies to run the Website and checkout, and, with your consent, analytics cookies (for example Google Analytics) and marketing pixels (for example Meta Pixel) to measure and improve our advertising. You can accept or refuse non-essential cookies through the cookie banner and change your choice at any time via the cookie settings link in the Website footer or your browser settings.
8. Your Rights
If you are in the EU/EEA or UK, you have the right to access, rectify or erase your personal data, to restrict or object to its processing, to data portability, and to withdraw consent at any time without affecting the lawfulness of earlier processing. You also have the right to lodge a complaint with your supervisory authority; in the Netherlands this is the Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl).
If you are a resident of a U.S. state with a consumer privacy law (including California, Texas, Virginia, Colorado and others), you may, to the extent that law applies to us, have the right to know what personal data we hold about you, to correct or delete it, to opt out of targeted advertising or the “sale” or “sharing” of your data, and not to be discriminated against for exercising these rights. We do not sell personal data; you can opt out of targeted advertising via the cookie settings link in the footer.
To exercise any right, email info@goldengrip.com. We may ask you to verify your identity. We respond within one month (EU/UK) or 45 days (U.S.), extendable where the law allows.
9. Security
We use appropriate technical and organisational measures to protect your data, including TLS encryption of all traffic to the Website, PCI-DSS-compliant payment processing by our payment providers, and access controls limiting who within Golden Grip can see customer data. No system is completely secure; if a breach affecting your data occurs, we will notify you and the relevant authorities where legally required.
10. Third-Party Links
The Website may link to third-party sites. We are not responsible for their privacy practices; please read their policies.
11. Changes to This Policy
We may update this policy from time to time. The effective date at the top shows when it was last changed. Material changes will be highlighted on the Website or notified to you by email where appropriate.
12. Contact
Golden Grip B.V., Smederijstraat 2, 4814 DB Breda, the Netherlands
Golden Grip LLC, 5900 Balcones Drive, STE 100, Austin, TX 78731, United States
Email: info@goldengrip.com